Elite Advisors Consulting: We Find the Money Your Business Is Already Making
Elite Advisors Consulting  ·  We Find the Money Your Business Is Already Making But Not Keeping
Home Service Contractors · $750K–$5M Revenue

You Built a Business That
Can't Run Without You.
We Fix That.

Your revenue is up. Your margins are not. You are the first one in, the last one out, and the only person who can close a deal, solve a callback, or keep a crew on schedule. We find the money leaks, build the systems, and get you out of the middle.

HVAC Plumbing Electrical Roofing Landscaping
Talk to John
Our Guarantee Commitments
90
Days. Our commitment to earn your investment back, or we work free until it happens
12
Months. Our commitment to get you hands-off the business, or we keep going at no charge
6
Pillars of the Elite Operating System we install across your business
Sound Familiar?

You're Working Harder Than Ever.
The Numbers Don't Reflect It.

You know something is off. The trucks are rolling. The phone is ringing. You are booked out three weeks. But when you look at the bank account, the money does not match the effort. And every time you try to step back, something breaks. Here is what that looks like day to day.

01

You're Busy, But You're Not Profitable

Revenue went from $600K to $1.2M and your take-home barely moved. You added trucks, crews, overhead, but the margin per job shrank. You are running twice as fast to stay in the same place. The problem is not the work. It is the math underneath it.

I did $1.4M last year and I still can't pay myself more than when I was doing $500K with two guys.
02

Every Decision Runs Through You

Your phone rings 40 times a day. The office cannot schedule without your approval. Crew leads text you about things they should already know. You have not taken a real day off in two years because the last time you did, a job went sideways and nobody caught it until the customer called.

I went on vacation and came back to three missed callbacks, a no-show, and a customer threatening to post on Google.
03

You Don't Know Your Real Numbers

You know what you billed last month. You do not know your cost per job, your labor efficiency, your close rate, or your actual margin by service line. You find out how the year went at tax time, and it is always worse than you thought.

My accountant told me I made money last year. My bank account disagrees.
04

You Can't Hold Anyone Accountable

Your best tech left for $2 more an hour. The guy who shows up late every Tuesday is still on your crew because you cannot afford to lose a body. There is no onboarding process, no performance benchmarks, no structure. Every new hire learns by shadowing whoever happens to be available.

I've trained four guys this year. Two quit. One ghosted. The fourth is average on a good day.
05

Your Pricing Is Based on Gut Feel

You set your rates years ago based on what the competition was charging. Material costs went up and you absorbed it because you did not want to lose the bid. You are leaving money on every job and you do not see it until after the fact.

I won the bid. Then I ran the numbers and realized I made $200 on a $9,000 job.
06

You Built a Business You Can't Step Away From

If you got hit by a bus tomorrow, the business stops. There are no systems. No documented processes. No one who can do what you do. You did not build a company, you built a job that is chained to your physical presence.

I've been doing this for 22 years. I don't know how to stop and I don't know what it's worth without me in the truck.
The Shift

You Don't Need More Revenue.
You Need the Money to Match the Work.

The fix is not a new CRM or another marketing agency. It is plugging the leaks draining your margin, building systems that remove you from the daily chaos, and creating visibility into the numbers that actually drive your business.

Where You Are Now
Where We Take You
Pricing based on gut feel
Pricing based on fully loaded cost and target margin
You are the bottleneck on every decision
Crew leads run 80% of ops without you
No KPIs, no visibility into performance
Weekly dashboard: cash, margin, backlog, team score
Turnover draining time and money
Onboarding system, benchmarks, retention structure
Can't step away without fires
Business runs on systems, not on you
No exit strategy, no enterprise value
Documented, transferable, sellable operation
Where the Money Goes

The Gaps Costing You Right Now

These are not hypothetical. They are active in most shops we talk to, every day the owner stays the bottleneck.

01

You Are the System

When you leave, things slow down or fall apart. You are not running a business. You are doing a job inside one. That dependency has a dollar value and it is large.

02

Margin Bleeding Invisibly

You know revenue. You rarely know true per-job profit after labor, parts, drive time, and callbacks. In most shops we look at, there are service lines running at margins the owner has never actually calculated. That number tends to be uncomfortable.

03

Revenue Leaking After the Call

Estimates go out and nothing follows up. Invoices sit unpaid for weeks. Reviews never get requested. Maintenance plans lapse. Each one is money already earned but not collected.

04

No Structure for Growth

No documented systems, no role clarity, no way to verify work is getting done. Growth just means more chaos. You cannot sell, step back, or take a week off without it costing you revenue or reputation.

From John Reay

The Problem Was Never
the Work.

The crews can do the work. The problem is that everything else, the pricing, the scheduling, the hiring, the numbers, the decisions, all of it runs through one person. And that person is exhausted. Here is what we do about it.

How We Work Together

Pick the Starting Point That Fits Where You Are

Four entry points. The two core engagements carry an explicit guarantee: earn your investment back in 90 days or we work free until you do.

Done For You · 90 Days
Profit Acceleration Program
We come inside your business for 90 days, build the operating system, and hand it to you ready to run on.
  • Complete profit leak audit with quantified dollar recovery
  • Documented operating system: SOPs, role scorecards, process maps
  • Delegation infrastructure with clear ownership at every level
  • CRM and automation workflows built and configured
  • Weekly scoreboard and execution cadence running
  • 90 days of direct implementation with John Reay
Guarantee: Earn your investment back within 90 days. If not, we continue for free until you do.
Engagement Type
Done For You
Duration
90 Days
Best For
Owners who want the system built and handed to them. No figuring it out as you go.
Done With You · 30 Days
Profit Leak Stopper
We run a full diagnostic on your business, find the single biggest profit leak, and build a 30-day plan to fix it. If we do not find money you did not know you were losing, you pay nothing.
  • Full diagnostic: financials, operations, pricing, labor
  • Two largest profit leaks identified and quantified in dollars
  • Written fix plan with specific actions and projected recovery
  • Weekly calls and direct support through implementation
  • Direct path to the Elite Operating System
Fix It or It's Free: we identify quantified profit leaks or you pay nothing. Full refund, no friction.
Engagement Type
Done With You
Duration
30 Days
Best For
Owners who want proof before committing to the full system.
Zero Risk · Diagnostic
Proof Engagement
30-day analysis of your numbers. We find the single biggest thing bleeding cash and hand you the full report and the exact fix. No further commitment required.
  • 30-day analysis of job costs, pricing, and overhead
  • Written Profit Leak Report identifying your number one margin bleed
  • Specific fix with projected dollar recovery
Engagement Type
Diagnostic
Duration
30 Days
Best For
Owners who want to see what we find before any larger decision. Zero risk.
Our Personal Commitment

Fix It or
It's Free.™

We run a full diagnostic on your business. We identify the biggest profit leak, the one costing you real, measurable money right now. We build a plan to fix it in 30 days.

If we cannot find money you did not know you were losing, savings or recovered margin that materially impacts your bottom line, you pay nothing. Full refund. No argument. No friction.

We do not need high-pressure closes. We just need access to the real numbers and 30 days. The work speaks for itself.

Full diagnostic on your actual numbers Not a surface-level review. We go inside your financials, operations, pricing, and labor.
Biggest profit leak identified and quantified Specific dollar amounts attached to specific problems. Not general advice.
30-day fix plan built and supported Weekly calls, direct access, and accountability through implementation.
If we do not deliver, you pay nothing Full refund. No argument. The guarantee is real.
Applies to the Profit Leak Stopper and all engagements above it. Requires full participation, honest financial data, and implementation of the agreed plan. If we do not deliver verified, measurable results, you get every dollar back.
The Automation Layer · elitefield.io

Elite Field™

Ten AI automations built for home service shops running ServiceTitan, Housecall Pro, or Jobber. Your platform manages the business. Elite Field closes the manual work gaps your team is still filling by hand.

Your platform is powerful, but it still leaves gaps. Estimates that need following up. Invoices that need chasing. Reviews that never get requested. Maintenance plans that lapse silently. Elite Field closes those gaps with automation that triggers in the background and never misses a step.

Your team is not replaced. They stop spending hours a week on repetitive execution and start doing the work they were actually hired for.

ServiceTitan
Housecall Pro
Jobber

Runs on top of your existing platform. No migration, no replacement.

LeadLock™
Missed Call · Web Form
Every missed call and web form responded to in under 60 seconds. Qualifies urgency, assigns nearest available tech, sends homeowner confirmation. All automatic.
CloseLoop™
Estimate Sent, No Response
3-step AI-personalized estimate follow-up referencing the specific job and amount. Auto-stops the moment the estimate is accepted.
StarGuard™
Job Marked Complete
Post-job satisfaction scoring with negative review intercept. High scores fire a Google review link. Low scores go straight to the owner. Google never sees it.
InstaBill™
Job Marked Complete
Auto-invoice with Stripe payment link fires within 10 minutes of job close via SMS and email. No one in the office touches it.
CashChase™
Invoice Unpaid Past 7 Days
4-tier AR escalation from friendly to formal demand. AI-personalized to the specific job and amount. Auto-stops on payment.
RecurRight™
Maintenance Plan Expiry
Automated renewal sequences at 45, 30, and 15 days before expiry. MRR dashboard shows active plan revenue, upcoming renewals, and lapsed accounts. Stops on renewal.
DispatchView™
Tech Status Update
Live job board updated by simple tech SMS codes. You can see where every tech is and what stage they are at without calling anyone. Client notifications fire automatically at each stage.
MarginMap™
Weekly
True per-job margin after labor, parts, and drive time. Weekly plain-English report by tech and job type. Know what makes money. Every week, not every quarter.
PeakSignal™
Monthly
Seasonal demand forecasting from 24 months of job history. Pre-books shoulder season before it goes empty and predicts peak week call volume for staffing.
FieldIQ™
Weekly
Weekly tech scorecards. Callback pattern detection linked to original job and tech. Parts reorder alerts. Auto-generated PDF job reports for documentation.

Elite Field Is Currently on Implementation Waitlist

We are currently full on new implementations. We are taking names for the next available start. If Elite Field is relevant to your shop, ask John about getting on the list.

From Clients

What Owners Are Saying

Candace Decker · EasilyVirtual VAs
"
The clarity that I have now is just on a completely different level. We have so much momentum that we've built over the last few months that I haven't seen in years — and I'm talking about revenue and results.
Candace Decker · Owner, EasilyVirtual VAs
"
I felt really busy, stretched too thin, and no matter how hard I worked, I was not getting ahead. I was in the weeds constantly. I didn't realize how much it was costing me.
Candace Decker · Before working with John Reay
"
Elite Advisors Consulting is the real deal. This will be the best money you ever spent. The ROI is insane.
Candace Decker · Owner, EasilyVirtual VAs
★★★★★
John sat down with our actual numbers and found $62,000 in annual margin we were giving away on underpriced service agreements and material waste. He fixed the pricing structure in week two. That single change paid for the entire engagement ten times over.
Mike R. Owner, HVAC Company · Tampa, FL
★★★★★
Before this, I was the bottleneck on every single decision. We built a dispatch system, put accountability structures in place for my crew leads, and I took my first real vacation in four years. Revenue didn't drop — it actually went up 11% that month.
Sarah J. Owner, Plumbing & Drain · Phoenix, AZ
★★★★★
I was doing $2.3M but couldn't figure out why my margins were shrinking every quarter. Turns out my labor cost per job was 23% over benchmark and I had zero visibility into it. The Profit Leak Stopper found it in the first week.
Dan L. Owner, Electrical Contractor · Dallas, TX
The Process

How It Works

Every engagement starts the same way. We diagnose before we prescribe.

Step 01

Diagnostic Conversation

A direct conversation about your business. We ask the right questions, find where the gaps are, and tell you honestly whether we can help. If we cannot, we say so.

Step 02

Profit Leak Identification

We go inside your numbers: job costs, overhead, pricing, labor efficiency, AR aging. We find the specific dollar amounts walking out the door. Your data, actual numbers.

Step 03

System Installation

SOPs, scorecards, delegation structure, cadence, automation. Installed and configured for your specific shop and team. Not a template you adapt on your own.

Step 04

You Step Off the Floor

The business runs on a documented system, not on you. Your team executes. The numbers tell you weekly what is working. You collect what the business was already earning.

Questions Before You Decide

Straight Answers

What types of contractors do you work with?
HVAC, plumbing, electrical, roofing, landscaping, and general contracting. If you run a home service business doing $750K to $5M in annual revenue and you are the owner-operator, this was built for you.
I'm not sure which offer fits. Where do I start?
Start with the Proof Engagement or reach out directly. One conversation is enough to point you to the right entry point based on where your business actually is right now.
How does Fix It or It's Free actually work?
We run a diagnostic. We find your biggest profit leak. If we cannot identify real, measurable savings that impact your bottom line, money you did not know you were losing, you get a full refund. No argument. Applies to the Profit Leak Stopper and above. Requires full participation and honest financial data.
I don't have time for another program. How much does this take?
The Profit Leak Stopper requires roughly 2 to 3 hours per week over 30 days. The EOS runs alongside your business, not on top of it. The entire point is to build systems that reduce your time involvement. If it created more work for you, it would defeat the purpose.
What's the difference between the EOS and the Profit Acceleration Program?
The EOS is done with you over 12 months. You do the work, we engineer every step. The Profit Acceleration Program is done for you over 90 days. Our team builds the operating system and hands it over ready to run on. Same destination, different level of involvement.
Why pay in full for the Elite Operating System?
Because commitment drives results. Owners who pay in full implement faster, ask better questions, and see results sooner. We are not interested in monthly payments from people who are not doing the work. This is for operators who are serious.
One Conversation. No Pitch. We Diagnose First.

Ready to Find Out What Your Business Is Already Earning?

Most owners are surprised by how much they find in the first conversation.

Reach John Directly
[email protected]
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